These Are the Most Popular Costco Products in Every State (2024)

Envying a nice find in a nearby Costco shopper’s cart is quite common, and adding that SKU to your own haul may just be human nature. After all, who can stand to miss out on a bulk deal when the opportunity presents itself?

If you’re eager to peer into the Costco carts of shoppers nationwide, this new survey is for you.

The coupon aggregation site looked at social metrics to determine which Costco products are the most popular purchases in each state. Mac and cheese, fish sticks, and Kirkland prosecco all made the list. And yes, products from Costco’s in-house brand, Kirkland, feature prominently as most states’ most popular items.

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The analysis didn’t source sales data from Costco but rather examined 50 popular hashtags and posts regarding Costco products across social media platforms including Facebook, X (formerly known as Twitter), Instagram, and Reddit. This methodology found the 30 most discussed Costco products as of March 2024. The number of comments about each product, along with Google trends data, was used to rank the 30 products in popularity, by state.

Perhaps unsurprisingly, the most popular product overall is a convenience grocery that hits pasta cravings with a little added nutrition. Goodles Cheddy Mac White Cheddar Shells is the most popular item for Costco shoppers in Georgia, Mississippi, New York, and Ohio. That’s quite a regional stretch of Goodles lovers! Though the specialty product is not carried in every store, an eight-pack of Goodles' Cheddy Mac retails for $17.99 at Costco — about $2.25 per box — making it a bit cheaper than Target’s price of $3.39 per box. With food costs currently skyrocketing, any savings on groceries, particularly pantry nonperishables to stock up on, are welcome.

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Though no other product is the most popular in four states simultaneously, several products have triple-state ties. Trident Fish Sticks, sold in a 4-pound bag in the freezer section, are most popular in Massachusetts, Virginia, and Washington. Reese's Dipped Animal Crackers are big hits in Kentucky, Montana, and Nebraska. General Mills Morning Summit Cereal has its best audience in Missouri, Pennsylvania, and Texas. And Kirkland Prosecco, Costco’s very own sparkling wine, wins the popularity contest in Arizona, California, and Illinois.

Among the top Kirkland products, several necessities and more fun items topped states’ lists. Alaskans’ most popular purchase is Kirkland Premium Paper Towels; Floridians and folks in Maryland love Kirkland Three Berry Blend; Vermont and New Hampshire favor Kirkland Fresh Berries; South Carolina and Colorado are all about Kirkland Maple Syrup; New Mexico is getting dressed in Kirkland Leggings, and New Jersey loves Kirkland Signature Stretch Tite Plastic Food Wrap.

That tracks, honestly.

Up north, Maine shoppers go to Costco for Kirkland Premium Bath Tissue, Michiganders are filling carts with Kirkland French Vodka (often compared to Grey Goose), and the Sutton Place cooling throw is most popular in Wisconsin and Minnesota.

North Dakotans know how to do Costco right: The food court hot dog-and-soda combo is the state’s most popular commodity, while South Dakota digs Kirkland Italian Style Beef Meatballs, as does Idaho.

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Connecticut and Hawaii have something in common, they both have the Woozoo Globe Fan as their most popular Costco purchase. Utah, Nevada, Oregon, and Tennessee all have unique favorites: Kirkland Diapers, Kirkland No Salt Seasoning, Bibigo Cooked Sticky Rice, and La Terra Fina Spinach Artichoke & Parmesan Dip & Spread, respectively.

Kansas, Arkansas, North Carolina, and Louisiana shoppers didn’t post enough on social media for data analysis, and three states are still sadly without Costcos of their own. Rhode Island, West Virginia, and Wyoming are all Costco-free, for now.

The Most Popular Costco Products in Every State 2024

Alabama: Kirkland Premium Paper Towels
Alaska: Kirkland Premium Paper Towels
Arizona: Kirkland Prosecco
Arkansas: N/A
California: Kirkland Prosecco
Colorado: Kirkland Maple Syrup
Connecticut: Woozoo Globe Fan
Delaware: Kirkland French Vodka
Florida: Kirkland Three Berry Blend
Georgia: Goodles Cheddy Mac White Cheddar Shells
Hawaii: Woozoo Globe Fan
Idaho: Kirkland Italian Style Beef meatballs
Illinois: Kirkland Prosecco
Indiana: Kirkland Signature Stretch Tite Plastic Food Wrap

Iowa: Sanders Small Batch Wonders Sea Salt Caramel
Kansas: N/A
Kentucky: Reese's Dipped Animal Crackers
Louisiana: N/A
Maine: Kirkland Premium Bath Tissue
Maryland: Kirkland Three Berry Blend
Massachusetts: Trident Fish Sticks
Michigan: Kirkland French Vodka
Minnesota: Sutton Place Cooling Throw
Mississippi: Goodles Cheddy Mac White Cheddar Shells
Missouri: General Mills Morning Summit Cereal
Montana: Reese’s Dipped Animal Crackers
Nebraska: Reese's Dipped Animal Crackers
Nevada: Kirkland Organic No Salt Seasoning
New Hampshire: Costco Fresh Berries
New Jersey: Kirkland Signature Stretch Tite Plastic Food Wrap
New Mexico: Kirkland Leggings
New York: Goodles Cheddy Mac White Cheddar Shells
North Carolina: N/A
North Dakota: Food Court Hotdog/Soda Combo
Ohio: Goodles Cheddy Mac White Cheddar Shells
Oklahoma: N/A
Oregon: Bibigo Cooked Sticky Rice
Pennsylvania: General Mills Morning Summit Cereal
Rhode Island: N/A
South Carolina: Kirkland Maple Syrup
South Dakota: Kirkland Italian Style Beef meatballs
Tennessee: La Terra Fina Spinach Artichoke & Parmesan Dip & Spread
Texas: General Mills Morning Summit Cereal
Utah: Kirkland Diapers
Vermont: Costco Fresh Berries
Virginia: Trident Fish Sticks
Washington: Trident Fish Sticks
West Virginia: N/A
Wisconsin: Sutton Place Cooling Throw
Wyoming: N/A

These Are the Most Popular Costco Products in Every State (2024)


These Are the Most Popular Costco Products in Every State? ›

But sites including The Motley Fool and GoBankingRates have identified toilet paper, bacon, hot dogs, rotisserie chicken and gas as some of the top-selling purchases, based on sales estimates and surveys.

What is the product that Costco sells the most? ›

But sites including The Motley Fool and GoBankingRates have identified toilet paper, bacon, hot dogs, rotisserie chicken and gas as some of the top-selling purchases, based on sales estimates and surveys.

What is the most popular item at Costco? ›

Kirkland Signature Is King

In fact, nearly two thirds (19 out of 30) of Costco's most popular products come from the Kirkland Signature line. This includes Kirkland Signature Organic No-Salt Seasoning, Kirkland Signature Three Berry Blend, and Kirkland Signature Italian-Style Beef Meatballs.

What is Costco's highest selling product? ›

Toilet paper

Costco's best-selling item is its Kirkland Signature Bath Tissue. It sells more than a billion rolls every year, bringing in over $400 million dollars in revenue. Costco's toilet paper is thicker and more absorbent than most other brands. It is also less expensive per sheet than many other brands.

What are Costco main products? ›

Categories include groceries, candy, appliances, television and media, automotive supplies, tires, toys, hardware, sporting goods, jewelry, watches, cameras, books, housewares, apparel, health and beauty aids, furniture, office supplies and office equipment.

Who is the biggest competitor to Costco? ›

Costco Wholesale Corp's (COST) main competitors in the highly competitive retail market of large discount stores are Walmart Inc. (WMT) and Target Corporation (TGT). These companies are also sometimes classified as consumer defensive stocks.

What is the most expensive thing in Costco? ›

The most expensive is a Radiant Cut 1.54 ct Center VVS1, Fancy Pink Diamond Platinum Halo Ring that is selling for $349,999. The second most expensive is a round brilliant 6.55 ct VS1 G color diamond platinum solitaire selling for $329,999.99.

Is Costco cheaper than Walmart? ›

And overall, while Costco prices are better, Walmart still has very good prices. For me, though, shopping in bulk at Costco allows me to do not only saves money but also time and energy since I can buy cases and big bags all at once! What's your grocery shopping preference?

What does Costco make most money on? ›

Key Takeaways. Costco makes some of its profits from its merchandise, but the bulk of its profits come from membership dues. Only members can shop at Costco. The membership business model allows Costco to undersell the competition by offering products in bulk at lower prices to ensure customer loyalty.

Who is Costco most common customer? ›

The average Costco shopper typically visits every two weeks or around 30 times per year. Getting even more specific, the researchers determined the average U.S. Costco customer is an Asian American woman between 35 and 44 years old.

What are people buying at Costco? ›

Business Insider had 25 Costco shoppers share the items they frequently buy from the popular chain. Certain staple ingredients — like vanilla extract, rice, and coffee — are worth buying in bulk. You can find especially good deals on name-brand classics, like Dave's Killer Bread.

Who is bigger Costco or Amazon? ›

Amazon's market cap might dwarf other retailers but its domestic retail sales are less than half of Walmart's at $233 billion, putting the company solidly in second place. Coming in third, Costco brought in $163 billion in revenue in 2022 from their 591 stores in the country.

Which Costco store is the largest? ›

After lots of legal back-and-forth, a location in northwest Fresno will be replaced by a "massive 219,000-square-foot warehouse," according to Amanda Bartlett at SF Gate. Currently, the largest Costco store as of now is in Salt Lake City and sits at 250,000 square feet.

Is Costco owned by Walmart? ›

Costco and Sam's Club have very similar business models. Costco is a publicly traded company, while Sam's Club is a subsidiary of Walmart. Costco's membership fees are more expensive and the prices of basic products at Sam's Club are generally cheaper.

Who is Costco owned by? ›

Costco is mainly owned by institutional investors, who own over 70% of shares. The largest shareholders in December 2023 are: The Vanguard Group (9.10%) BlackRock (6.90%)

Who makes Costco dog food? ›

Q: Where are the Kirkland Signature Pet Foods made? A: All of the dry foods are made by Diamond Pet Foods in five company owned manufacturing facilities, all in the United States. Two are located in Arkansas, California, one in Missouri and one in South Carolina.

What is the unique selling point of Costco? ›

Low prices, high quality

Costco's strategy of stocking high-quality items, which are sold in bulk-size at low-profit margins entices their target customers to become Costco members and to buy more products during their shopping trip.

What items does Costco make money on? ›

Costco earns significant revenue from sales of its food, clothing, electronics, and other products. For example, in Costco's fiscal 2022, the company's sales were over $222 billion, while its total expenses were about $219 billion.


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